Marketing Strategist

Mastering Marketing - How Does Big Catch Approach The Process Of Conducting A Marketing Audit To Understand Your Company's Current Marketing Situation Needs?

In the initial diagnostic, I usually start by inquiring about a client's social media presence and activity. I want to understand which platforms they are using and how dedicated they are to them – whether they are passively or obsessively engaged. I also delve into their website activity, inquiring about their consistency in maintaining it. I explore their promotional strategies, advertising efforts, and where they market their services or products.

Finally, I ask about their in-person marketing outreach initiatives to get a comprehensive picture of their marketing efforts and identify areas where improvement or optimization might be helpful.

How Does Big Catch Tailor Marketing Strategies To Align With A Company's Unique Brand Values And Target Audience?

Creating marketing strategies that align with a company's distinctive brand values and resonate with the target audience involves several key things, including:

• Sales Tracking: For starters, it's essential to track sales and customer origins. Understanding where your customers come from based on their purchasing patterns is critical. This data can help identify specific geographic areas to target, tailoring marketing efforts to those regions.
• Client Base Analysis: Since every business is unique, client bases can vary significantly. My approach involves diving deep into the industry and the clients themselves. I aim to understand who they are, their interests, what they do for a living, and what aspects of the product or service resonate with them. This insight enables us to pinpoint the common denominators that unite customers and identify their passions, making them stand out from the crowd.
• Uniqueness & Creativity: With this understanding in place, the goal is to identify what sets your product or service apart from the competition. What makes it special, and why should your target audience choose it over your competitors? With this information, creative and innovative marketing strategies can be developed to resonate with the particular demographic.

I recall working with a manufacturing client who encountered challenges in getting their products into high-end establishments. Their traditional approach of pitching to buyers wasn't yielding the desired results due to ineffective marketing. In response, we decided to take a different route and explored various marketing initiatives.

One particularly successful strategy was the creation of a 'seeder program.' This program focused on targeting industry influencers, not necessarily social media influencers, but individuals who held considerable influence within the specific market our client aimed to penetrate. These influencers included professionals in the entertainment industry, such as hair and makeup artists, production staff, or individuals with access to celebrities. Their endorsement and buzz about our client's products played a pivotal role in opening doors and creating opportunities in high-end establishments.

How Can A Business Measure The Success Of Marketing Campaigns And Strategies? What Key Performance Indicators (KPIs) Are The Most Important?

Measuring the success of marketing campaigns and strategies is pivotal for any business. In my opinion, the most obvious measure of success is an increase in revenue from a specific channel, particularly if over a defined period. The approach to tracking this increase depends on the nature of the business and the chosen marketing medium.

Revenue can be tracked through various means, such as website visits, QR code scanning, or a strategically placed link in a promotional email that directs customers to an online ordering page. This direct translation of marketing efforts into revenue is a key indicator of success.

In my experience, I often recommend these tracking methods to my clients. During our consultations, we discuss the various marketing methods they are currently using or plan to implement. Together, we identify the most effective ways to track return on investment over a specific time frame, ensuring their marketing methods deliver the desired results.

Do You Collaborate With In-House Marketing Teams?

The level of service I provide varies depending on the client's specific needs. I have the flexibility to work closely with different teams within a company to craft a comprehensive strategy. This strategy involves actionable steps for each team member, aligning their efforts to achieve a common goal effectively.

How Do You Tailor Your Consulting Services To Fit The Specific Needs, Goals, And Budget Constraints Of A Business?

My approach to tailoring consulting services begins with focusing on my client's immediate needs. I take the time to understand their goals and the timeline they have in mind. Some clients may require assistance with a particular project, such as optimizing their cost of goods and establishing solid relationships with frequent vendors to secure the best rates. In this scenario, my role involves working within a more limited scope, addressing the specific needs of the business.

On the other hand, some businesses may need a complete overhaul, with ongoing support and regular coaching calls. I have the flexibility to accommodate a wide range of needs and budgets. Whether it's a single targeted project or ongoing support, no challenge your business is facing is too big or too small for me to help you resolve. For more information on The Role Of Marketing Strategies In A Business, an initial consultation is your next best step.